For the past three and a half months speculations about Apple’s newest product, the iPhone 5, has been in much media talk. Anywhere from billboards, blogging, newspaper articles, televised press conferences, or even through text messages, the iPhone 5 has been stirring up much talk within the industry. Many don’t know what to expect out of Apple, but we all are sure that something may open our eyes a bit wider.
The main medium, which I found to be the most informative, was the internet. Just about every day there was an update on the iPhone 5 and speculations of what may be inside or what it make look like. The web spreads information like no other medium. From blogging to actual web articles, talks of the new phone have been stirring up. Out of all of the web artiles that I've encountered only a few stood out to me. One story covered how the new product would look. This article felt kind of like I was talking to the person who wrote the story instead of just feeling like it’s a formal article made to bore me. Reading through different web articles I found an article that spoke about the phone this one gave me information I wanted, in a reader-friendly view. Every different little spec the author touched upon had its own paragraph making it easy to read and understand.
In my opinion the next best medium would be television, but the only problem with this one is that not much of the iPhone 5 information has aired on tv. Mainly sticking to commercials Apple has almost had nothing to do with the internet’s medium competitors. Being that Apple is using television only as an advertisement tool I can’t really critique something that hasn’t given me any information besides “It’s perfect”. Apple has done a pretty good job on not having much if any information leaked about the phone. I think this medium does the best when giving views a taste of the product, or just to let people know that it is still coming out soon. The internet sometimes may give out too much information and turn customers away from what they hear. I know personally I would rather the iPhone 5 be the same shape as the four, instead of thinner.
The last medium would be the newspaper. Virtually no information has been printed on newspapers. I'm not sure why, but I have yet to even see one simple advertisement on a printed newspaper. I’m sure Apple considered the idea but it may have just come down to costs and labor for why they haven’t really had any articles in the newspaper. It’s much easier to reach viewers on the web and television nowadays. In recent polls people believe that internet users are better informed than radio, television and newspaper users. This could also be a factor to why we haven’t really seen any articles or even advertisements in the paper.
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